Blog

Is Data The New Oil?

  • May 15, 2018
  • wishtree
  • Blogs

Data today is considered as one of the most valuable resources. Every day a large quantity of data is collected and stored. A report by IBM says that around 2.5 quintillion bytes of data are created every day. It is also found that 90% of data is generated in last two years only and the […]

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Remote Working: Is it Good for a Startup?

  • May 10, 2018
  • wishtree
  • Blogs

There has been a widespread increase in Internet usage in 2017. A Digital Report: 2018 says that the number of Internet users across the whole world has crossed the mark of 4 billion. Today, more than half of the world population is using the internet. The usage of latest technologies like mobile devices and video […]

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How can Startups Make Use of A.I.?

  • April 30, 2018
  • wishtree
  • Blogs

With the advancement in technology and increased awareness among people, start-ups are now trending. It is much easier now to build up a company of your own and nurture your ideas. But with opportunities, challenges follow and overcoming those challenges will lead to success. Today, the demand for AI technologies is increasing day by day […]

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GDPR – All You Need to Know

  • January 23, 2018
  • wishtree
  • Blogs

Do you know what has been the most important change in data privacy in the last 20 years? Yes, you guessed it right, it is the GDPR or the General Data Protection Regulation. The GDPR was approved by the by the EU Parliament on 14th April, 2016. It is proposed to be enforced from 25th […]

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How Wishtree Makes Use of Open Source to Create Value

  • December 18, 2017
  • wishtree
  • Blogs

Open Source, as we all know, refers to a program in which the source code is available to the general public for use and/or modification from its original design free of charge. Open source code is typically created as a collaborative effort in which programmers improve upon the code and share the changes within the […]

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PROGRESSIVE WEB APPS – THE FUTURE OF WEB APPLICATIONS

  • December 6, 2017
  • wishtree
  • Blogs

PROGRESSIVE WEB APPS – THE FUTURE OF WEB APPLICATIONS If you are an avid follower of technology, you might have heard of Progressive Web Apps (PWA) at some point of time or the other. Progressive Web Apps are said to be the future of mobile or web applications. Before we move on to tell you […]

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A Lot Can Happen Over Colours! Understanding the Colour Psychology of the Visitors of Your Website

  • April 20, 2017
  • wishtree
  • Blogs

When a consumer interacts with a product, colour is the first thing that comes to his notice and it is this colour on which around 85% of the purchase decisions are made (according to ragan.com-news and ideas for communicators). It is thus very crucial to understand the colour psychology of the visitors of your website and convert their purchase intentions into […]

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Business Model of Mobile Apps

  • March 16, 2017
  • wishtree
  • Blogs

According to Statista – The Statistics Portal, the number of smartphone users worldwide is expected to be around 2.32 billion in the year 2017 which will further increase to 2.87 billion by 2020. This huge increase in the number of smartphones is attributed, to some extent, to the easy functionality that mobile apps offer. Apps […]

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The Diminishing Purpose of App as we know

  • January 19, 2017
  • wishtree
  • Blogs

The encounter of our primary mobile screen being a bank of app icons which bring about destinations that are independent is dying. And that alters what we have to design and assemble. Exactly how we expertise – laptops that are content via linked devices, phones, tablets, wearable – is experiencing a remarkable change. The notion […]

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Mobile Analytics: What to Measure

  • March 7, 2016
  • wishtree
  • Blogs

At the beginning of this series we explained that the true value of any analytics strategy is its ability to help you make make decisions (or better decisions) about your product, marketing strategy or operations. So as we look at 4 major considerations useful for anyone with a mobile app. 1. Identify the questions first […]

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