Digital Marketing Trends in 2018

The year 2017 has seen significant breakthroughs as far as digital transformation is concerned. On one hand, we’ve seen trends like Artificial Intelligence and Robotics warning people of their jobs and on the other, we see that more and more “Things” have come on the Internet and the world is becoming more analytics and data-driven.

But 2018 has more in store for the technology geeks. Let us see how you can expect this year to transform you digitally.

According to Gartner, around 8.4 billion “Things” are on the Internet today. It has been up from 30% in a span of just one year! This means there will be more data than ever before for marketers to analyse. IoT will lead us to a whole new world of analytics, edge computing and 5G given the level of hypoconnectivity that users want in their devices. Edge computing is a type of ‘distributed computing’ where the processing power is spread over multiple computers. Edge computing will be on the rise because there will be larger streams of data that would make cloud computing too slow. IoT will show its impact the most in industries such as retail, healthcare and supply chain. It will help organizations to enhance their customer experience and give them more value.

Blockchain would be another such technology that would drive the digital wave in 2018. Stock market analysts will continue to be blown away by the by the financial implications of Bitcoin. It is also predicted that Blockchain will impact numerous industries right from healthcare to entertainment hospitality. Although by the end of 2020, just 20% of trade is expected to be driven by Blockchain, the seeds for its growth would be sown this year itself and there would be no turning back. Organizations would use the distributed ledgers to unlock the power of the ecosystem. They would now focus on engaging in ecosystems of businesses, platforms, vendors, agencies and the like through formal and informal partnerships, synergistic agreements, alliances, and other arrangements. Distributed ledgers will enable a good level of communication and analysis that will in turn help ecosystems to be in scale.

Another technology that would greatly impact 2018 would be Artificial Intelligence. While you may wonder that Alexa, Siri and Watson have already brought AI into full swing, let us tell you that there’s still a lot in store. Businesses are yet to harness the full power of AI in everything right from customer service to robotics, analytics and marketing. This year would see faster, cheaper and smarter automation of everything from emails and content

generation to industrial manufacturing. AI would also be harnessed for social good now.

AI will enable logistics to become more efficient. Warehouses will be built to accommodate highly capable robots that will be able to work 24*7 with much greater efficiency and lesser resources as inputs. Self-driving cars will be another thing that we might get to see in 2018.

The top AI trends that you would get to see in 2018 are as follows:

  • Deep learning theory
  • Capsule networks
  • Deep reinforcement learning
  • Generative adversarial network
  • Lean and augmented data learning
  • Probabilistic programming
  • Hybrid learning models
  • Automated digital learning
  • Digital twin
  • Explainable AI

But with the advent of technology, there will be newer issues related to cybersecurity. Therefore, companies dealing with huge amounts of data need to be careful in this world security breaches and cyber-attacks.

Wishtree delivers technology-enabled business solutions and digital transformations that help global companies to improve operational efficiency and reduce costs. Wishtree takes an agile, collaborative approach to creating customized solutions across the digital value chain. Our solutions help clients to engineer new-generation products and services focused on the digital age and transform digital experience, modernize the operational process, and optimize resources. Contact us for the digital needs of your business in the near future!